We are very excited to have Famous New Media Artist Jeremy Bailey speak at this week’s Creative Cocktail. Jeremy’s recent projects include performances for Rhizome’s Seven on Seven, Transmediale, the Stedelijk Museum in Amsterdam, FACT, the Tate Liverpool and the New Museum in New York.┬áLeading up to the event we were able to get chat with Jeremy about his process, his advice for young artists, and his plans for the year ahead.

Who is Famous New Media Artist Jeremy Bailey?

Jeremy is a Famous New Media artist from Toronto who believes that technology and innovation can unlock our creativity to help solve the world’s problems.

When did you first start adopting this persona, and how did he come to be?

It evolved out of videos I started making in grad school circa 2003 in Syracuse New York. I was inspired by my own misgivings and a mixture of mid-2000s Steve Jobs and old guard new media artists that I felt were promoting an idealized vision of technology that wasn’t really self aware. I was particularly inspired by Canadian New Media Artist David Rockeby and his video documentation of Very Nervous System.

How has Famous New Media Artist Jeremy Bailey evolved over time?

He started out being a lot less confident than he is now, his ego has grown a lot but I think his empathy has as well. His projects have gotten crazier, his wardrobe is more and more ridiculous. He just keeps getting more exaggerated in every way – I see him living on the moon someday or designing his own electric car.

What has been one of the biggest surprises through your work as a new media artist?

I’ve been surprised by the sheer joy it brings people to say the words ‘Famous New Media Artist’, and that this nerdy character has become someone people can laugh at and identify with on a human level.

What does your process look like? How do you approach a new project?

A few years ago I started using Stanford’s design thinking approach which Tim Brown at Ideo popularized. For each new project I try and solve a problem in context using the 5 stages of design thinking. Empathy, Define, Ideate, Prototype and Test. I do all this in art-world contexts and try and follow the steps in character as a Famous New Media Artist Jeremy Bailey. It can be a bit surreal, but pretty much involves Jeremy just trying to do the right thing for the world but often getting it wrong in the process.

Do you have any advice for someone who is just starting out as a New Media Artist?

YES, do things differently than others! Whatever everyone else is doing, do either the exact opposite or something wildly different. You’ll have more fun and you’ll be recognized for making the world a more interesting place.

What can people expect to see from you in 2014?

I have a few big projects I’m planning for 2014, including a dolphin e-cigarette and 3d-printed death masks, but the one I’m most excited about is an New Media Art Prize exclusively for women. Famous New Media Artist Jeremy Bailey has watched women get overlooked for opportunities in new media art long enough, in 2014 he’s going to solve this huge problem in a really big way.

Where can people find your work/follow new projects?

www.jeremybailey.net, from there you can get to my Twitter, Facebook, Youtube and Tumblr where I post most things.

Is there anything we didn’t ask that you’d like to share?

I was very inspired early in my life as an artist by my mentor and teacher, late canadian video artist Colin Campbell. He showed me that art could be critical AND funny, he was the first person to believe in me, and he continues to inspire my work to this day. His video Sackville I’m Yours is one of my favourites.